Disney Cinema is the premium movie channel that brings the family together. Broadcasting great Disney classics, the catalogue has recently expanded to embrace those of Pixar, Lucas Films and Disney Nature in order to accommodate a wider audience.
We needed to establish an identity that builds on Disney heritage while making room for the studios which lately joined the family. In other words, we wanted to create a cohesive whole out of multiple entities. Hence the concept of a castle (sounds familiar ?) made out of several distinct elements, so to embody this unique set of movies.
Promos & OSP
In order to emphasize the premium dimension of the channel, we treated the castle as a glass monument, thus allowing us multiple ways to promote and display the content.
Senior VP Disney Channels EMEA
Client Creative Director
Creative & Production
Lead 2D Animator
PromaxBDA Europe • Silver
General brand design package channel, network or platform