franceinfo: is an unprecedented french news media ecosystem whose editorial positioning breaks away from the generalized ”dramatainment” sensationalist approach.
In addition to the global branding of franceinfo, we’ve also conceived and designed the print and multimedia launch campaign.
Overview
LOGO
A colon to elaborate, enumerate, summarize and quote.A colon to give voice and start the debate.
Digital
Digital
Launch campaign
Project
Franceinfo
360 News media launch
Currently showing
Launch campaign
Creative directors
Pierre Riess
Romain Guillon
Multiplatform &
network promotion
Graphic spots have been created to promote the 360° multiscreen services as well as the group's powerful international network.
Project
Franceinfo
360 News media launch
Currently showing
Idents services
Director
Eddie Petrequin
2D animation
Cyril Drouin
Idents
Worldwide shot vignette-films provide the on-air flow with a series of theme-based idents that bolster franceinfo's editorial policy and global presence.
Project
Franceinfo
360 News media launch
Currently showing
Idents
Director
Sebastien Cannone
Director of photography
Tristan Galand
Screen real-estate
The TV screen has become a hub for a News ecosystem. New spaces are created on screen to organize this natural convergence as well as reroute towards all other screens of the brand. Views to minimalist graphics, the system adapts itself according to the required level of information.
News openers
Creative & production
Movement
Creative director& director
Sebastien Cannone
Art director & director
Eddie Petrequin
Director of photography
Tristan Galand
2D animation
Fabien Farrachi
Cyril Drouin
Music
Jean-Michel Jarre
PromaxBDA Europe - Silver
Key Art Poster Campaign
Club des D.A. Winner
Design global de marque
Club des D.A. Winner
HABILLAGE TVhabillage global de chaine