Eurosport, the #1 pan-European TV channel, broadcasted in 20 languages reaching 120 million homes and 240 million viewers across 59 countries, commissioned our design studio to undertake this massive scale rebranding. In a context where the television sports market is as competitive as ever, Eurosport’s ambitions strive to raise the stakes and make a play as a preeminent global sports brand.
A new logo
to keep your
After over 20 years of existence, the brand had achieved massive brand equity and trust with 91% awareness across Europe, so we decided to preserve its iconic logo but develop a fresher and more contemporary design, updating the brand while keeping the core visual elements intact.
The brand review was the biggest in the group’s history, a major game-changer for Eurosport. It is designed to create an improved and visually engaging environment to showcase Eurosport’s brand values of emotion, live action and diversity of sports.
We developed a new emotionally charged visual identity supported by the tagline “All Sports. All Emotions.”
A series of six new channel idents puts the fans and the emotions felt whilst watching sport at the heart of the narrative, each ident drawing on one key emotion for its inspiration - Joy, Anger, Empathy, Encouragement, Surprise and Tension - incorporating a total of 18 different sports disciplines.
The idents have been conceived in such a way that each of them can alternatively be used as an ident, as an ad bumper under a shorter duration or even as a TV or print commercial.
Head of Star Team
Client Creative Directors
Creative & Production
Lead 2D Animator
Home Digital Pictures
PromaxBDA • Gold
Art Direction & Design:
ID – Sports
PromaxBDA Europe Awards • Silver
Best use of an original music composition
Sport Media Marketing Awards • Silver
Best TV campaign
Le club des D.A. Nomination
Le club des D.A. • In book
Best on-air ident